High coffee

Client: Finca Meridiano
Industry: Coffee
Service: Brand Identity / Packaging

Finca Meridiano, located in a beautiful corner of the Andes Mountains to the northwest of the Province of Pichincha (Ecuador) at an altitude of 1.350 m.s.n.m. Its privileged agroclimatic conditions allow to produce an Arabica Coffee (var. Typica) which possesses the best characteristics that carry the renowned cafes of this region; fruit touches and an excellent balance between acidity and body.A visual language was proposed for the brand based on the line of the meridians that integrates simplicity with the charm generated by the use of the equatorial line of half the world.